Resources

Influencer marketing guides for agencies

Playbooks, templates and best practices to discover talent, launch campaigns and prove results to your clients.

Featured guide
Discovery

How to spot fake followers before signing a creator

Red flags, tools and ratios to verify real audiences.

6 min readRead guide
Campaigns

From brief to report: run a campaign in 7 steps

The full flow to launch without losing control or deadlines.

9 min readRead guide
Analytics

The metrics that actually matter to your clients

Beyond likes: what to measure and how to explain it clearly.

5 min readRead guide
Legal

Creator contracts: clauses you can't skip

Usage rights, exclusivity, payments and penalties, in detail.

8 min readRead guide
Growth

How to price influencers without losing your mind

Pricing models and how to justify them to the brand.

7 min readRead guide
Growth

Client onboarding: the perfect first week

Templates and a checklist to start every account right.

6 min readRead guide
Analytics

Reporting that impresses: templates and best practices

Structure, visuals and narrative for memorable reports.

5 min readRead guide